Avast AntiTrack is anti-tracking software that stops websites and advertisers from building a profile of you while you browse. Tracking is the norm rather than the exception: 75% of all websites track their visitors, and even the most popular sites hide trackers you never see. Those trackers combine your online habits with your device and browser settings to create a digital fingerprint that picks you out from a crowd of visitors. AntiTrack disguises that fingerprint, so advertisers can no longer tell it is you, and keeps your true identity private while you browse. Without a recognisable profile to work from, advertisers find it much harder to fill your screen with targeted ads.

What's included

Disguises your digital fingerprint
Exposes and blocks tracking attempts automatically
Keeps your true identity private while browsing
Fewer ads aimed at your browsing profile
Makes price discrimination harder

Frequently asked questions

Will I know when a website is tracking me?

Yes. When an advertiser tries to follow your online activity, AntiTrack exposes the attempt and blocks it automatically. You see that tracking was happening instead of having to guess which sites are watching you.

Does AntiTrack help when family members share my computer?

Yes. If you look up symptoms or buy something online, ads for those exact searches can keep appearing in the browser, where your partner or children see them. AntiTrack blocks the trackers that build the profile behind such targeted ads, so your private research is far less likely to follow you onto a shared screen.

Can tracking affect the prices I see online?

It can. Once advertisers recognise you, they may use price discrimination and show you higher prices for things you have been researching, from plane tickets to healthcare or insurance plans. Disguising your digital fingerprint makes it much harder for them to link those searches to you.

Product details

Brand	Avast
Category	Antivirus and Security
Devices / seats	3 devices
Term	2 years
License	Standard
Activation region	Global
Delivery	Digital key — secure order-page delivery
Invoice	EU invoice included